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5 huge challenges facing Apple this year
  + stars: | 2024-01-25 | by ( Samantha Murphy Kelly | ) edition.cnn.com   time to read: +9 min
Behind in generative AI. A recent Reuters report noted iPhone sales in China dropped 30% in the first week of the year amid pressure from rival Huawei. Still, Barclays downgraded Apple stock earlier this month citing disappointing iPhone 15 sales in China and softening demand for the latest iPhone. Apple also faces challenges around the upcoming rollout of the Vision Pro headset, which will be its riskiest product launch in years. Tim Cook, chief executive officer of Apple Inc., speaks during a launch event for the new Apple iPhone 15 at Apple Park in Cupertino, California, on September 12, 2023.
Persons: , David McQueen, ALY, Dan Ives, Apple, Justin Sullivan, Jitesh, IDC –, that’s, It’s, Siri, McQueen, , Ming Yeung, Tim Cook, Nic Coury, hasn’t, Brian Fung, Clare Duffy Organizations: CNN, Microsoft, Apple, ABI Research, Huawei, Reuters, Apple Watch, International Trade Commission, IDC, Meta, Google, Samsung, Mac, Barclays, Apple Inc, Getty, EU, Markets, Epic Locations: China, Shanghai, Cupertino , California, Milan, Italy, AFP
Meanwhile, Google has promised to launch its next phone with a brand new chip, and its first Apple Watch competitor, this fall. Samsung typically announces new earbuds, tablets and smartwatches to compete with Apple's iPad, AirPods and Apple Watch, too. It also announced the Galaxy Buds 2 headphones and the Galaxy Watch 4. Still, Apple's mixed reality headset would mark the company's first major product launch since it unveiled the Apple Watch in 2015. Here's what to expect: Google has announced gadgets in October for years.
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